direct starter

Your PT website.
Live today.

The same platform activating 2,000+ REPs PT sites, with more going live every day. Available directly, without registration. Fill a form, the AI builds your site, you're live in minutes.

Get started - NZ$1,000 See how it works

how it works

From payment to live site in minutes.

No waiting on a developer. No back-and-forth. Pay once, answer questions about your business, and your site is published instantly.

01
Pay once

NZ$1,000 covers your site build and year 1 platform hosting. No subscriptions, no hidden fees, no surprises.

Immediate
02
Check your email

Your sign-in link arrives immediately after payment. No password required. Just click and you're in. Link is valid for 7 days.

Within minutes
03
Fill the form

Answer questions about your training style, services, and clients. The AI generates your site copy from your answers. You don't write a word.

~15 minutes
04
Go live

Your site is published the moment you submit. Share the link, edit any time from your dashboard, and start converting visitors into enquiries.

Instantly

what's included

Everything to generate leads.

One payment covers your build, your first year, and everything a PT site needs to work. No add-ons required.

AI-generated copy

Your answers become your headlines, bio, services, and page copy. The AI writes everything. No blank page, no copywriter, no brief.

Personalised design

Choose a vibe, colour accent, and font pairing from the form. Your site looks like you, not every other PT on the platform. New layouts are released over time and you can switch to them, or revert if you preferred what you had.

Lead-capture form

A built-in enquiry form on every site. Leads land directly in your inbox. No third-party tools, no monthly fees, no setup.

SEO foundations

Page titles, meta descriptions, structured data, and fast load times built in from day one. Show up when people search for a PT in your area.

{yourbusiness}.fitweb.io subdomain

Live on a clean fitweb subdomain instantly. No DNS configuration. Custom domains are available as a dashboard upgrade.

Edit any time

Log in to your dashboard to update copy, swap your photo, or change your design vibe. Changes go live immediately.

Automatic platform updates

New features, performance improvements, and security updates ship to your site automatically. Nothing to install, nothing to maintain.

Built from inside the industry

fitweb is built by someone who has spent 13+ years in fitness, as a PT, gym manager, marketing director, and industry body leader. It shows.

example sites

Same business. Three looks.

One PT. One form. Three completely different sites, just by choosing a different vibe, font pairing, and accent colour. There are 8 vibes, 4 font pairings per vibe, and a full colour picker. Your site looks like you.

fitweb site: Bold & Energetic vibe
Bold & Energetic
High contrast · punchy typography
fitweb site: Clean & Minimal vibe
Clean & Minimal
Spacious · restrained palette
fitweb site: Dark & Premium vibe
Dark & Premium
Dark base · refined feel

pricing

Simple pricing. No surprises.

One payment. Your site is live. Renew annually from year 2. No lock-in, no contracts, no minimum term.

NZ$1,000
one-time · year 1 platform hosting included
From year 2
NZ$120/yr platform hosting
Get started
  • AI-generated, conversion-focused site
  • Personalised design: vibe, colours, fonts
  • {yourbusinessname}.fitweb.io subdomain
  • Built-in lead-capture form
  • SEO foundations included
  • Edit any time from your dashboard
  • Automatic platform updates
  • Year 1 platform hosting covered
  • Upgradeable to custom domain + Custom Built site
  • No contracts · cancel any time

questions

Common questions answered.

Anything else, email hello@fitweb.io and we'll come back to you directly.

The onboarding form asks about your training style, services, specialisations, and clients. The AI generates your site copy from your answers. You don't need to write a single sentence in advance. Everything is created for you. It's all editable from your dashboard after your site is live.
During the form you choose a design vibe (e.g. Bold & Energetic, Clean & Minimal, Dark & Premium), a colour accent, and a font pairing from 32 options. The AI builds a single-page lead-generation site with your headline, bio, services, and enquiry form, shaped around how you described yourself and your business. New layouts are released over time and you can switch to them (or revert to your previous version) any time from your dashboard.
They're the same platform: same AI, same form, same features, same subdomain. The REPs tier is included with REPs PT Contractor registration at no additional cost. Direct Starter is the same product for PTs who aren't REPs registered. The NZ$1,000 covers what REPs members receive as part of their annual registration.
Yes, any time. Log in to your dashboard at app.fitweb.io and update your copy, swap your photos, restyle your hero, add a gallery, or change your design vibe. Changes go live the moment you save them.
Platform hosting is NZ$120/yr from year 2. We'll send you a renewal link around the 11-month mark. Your site stays live as long as you renew. No lock-in. If you don't renew, your site goes offline. No penalties, no minimum term.
Your site launches on a {yourbusinessname}.fitweb.io subdomain. Custom domains are available as an add-on from your dashboard, with no migration or rebuild needed.
Two ways to go. Start here on Direct Starter and upgrade later. Custom Built is an add-on from NZ$500 on top of your existing foundation, so you're only paying for what's new. Or if you already know you want something hand-built and unique, you can go straight to Custom Built from NZ$1,500. Either way, see what Custom Built covers or get in touch and we'll point you in the right direction.
No lock-in contracts. The NZ$1,000 is a one-time setup fee that covers year 1. After that you renew at NZ$120/yr. Don't renew and your site goes offline. No penalty, no minimum term, no cancellation hoops.
A clear photo of you: gym or neutral background, good lighting. A decent phone photo is fine; it doesn't need to be a professional shoot. This is the only thing worth preparing before you start the form. Everything else (your copy, services, bio) is generated from your answers.
Get in touch and we'll work out the best arrangement. Your site and all your content stay intact. We'll look at transitioning you to REPs platform hosting so you're not paying NZ$120/yr when it's already included with your registration.

Ready to go live?

Pay once, fill a form, and your site is published. No waiting on a developer. No back-and-forth. No surprises.

Get started - NZ$1,000

NZ$120/yr platform hosting from year 2 · No contracts