fitweb has partnered with ExerciseNZ to give every registered personal trainer contractor in New Zealand a professional, lead-generating website — included with their REPs registration. Because communities are healthier when their trainers can afford to stay in the industry.
Because they couldn't get clients.
Personal training is one of the most impactful careers a person can have. Trainers help people move better, feel better, live longer. But the career attrition rate is brutal — the majority of PTs leave within the first 18 months.
The reasons are consistent: no lead generation system, no professional online presence, no reliable way to build a practice from scratch. Being an excellent coach isn't enough if no one can find you. The skills that make a great trainer have nothing to do with the skills that fill a calendar.
This doesn't just hurt the trainers who leave. It hurts the communities they serve. Every trainer who burns out is a network of clients left without support, momentum lost, and goals unmet. A healthier industry makes for healthier communities.
fitweb has partnered with ExerciseNZ to make a commitment to the fitness industry: every personal trainer registered at the REPs Contractor level in New Zealand receives a professional, conversion-optimised website — as part of their registration, at no additional cost.
This isn't a token gesture — it's a complete client-acquisition system. Every trainer gets an AI-assisted, editable website with SEO built in, plus the tools to actually win clients from it: a built-in lead inbox and mini-CRM (not just a contact form), a simple business dashboard for income, expenses and goals, an auto-generated QR code and one-tap sharing, and the option to move to their own custom domain. It's the infrastructure that helps a trainer get found, look credible, and turn enquiries into clients.
ExerciseNZ members — the registered facilities, gyms, and studios — also receive 25% off all bespoke projects for their own digital needs. The partnership benefits the whole industry, not just the individual trainer.
Registered facilities, gyms, and studios that are ExerciseNZ members receive 25% off all bespoke projects.
Find out moreThe REPs platform is the launch product. But the path to a professional online presence is open to every personal trainer — regardless of registration status. And for those who want to go further, a fully custom-built site sets them apart from the field.
All REPs registered contractor PTs
Non-REPs PTs — or register & get this free
For PTs who want to genuinely stand out
Not sure which path fits? Send an enquiry and we'll come back with a clear recommendation — no pitch.
The fitweb platform partnership model is built to scale beyond New Zealand. The idea is straightforward: a registration body or industry association partners with fitweb to give every registered professional in their network a professional online presence — at a minimal cost per member that delivers significant member value.
For the association, it's a tangible member benefit that supports career sustainability and reduces industry churn. For the professional, it's the lead generation and business infrastructure they need to build a sustainable practice. For the community, it's more skilled fitness professionals who can afford to stay in the industry long-term.
ExerciseNZ and REPs launched this model in New Zealand. We're looking for the right partners to bring it to other markets.
Talk partnershipNo borders, no limits — fitweb can partner with a registration body in any country in the world. If your organisation represents exercise professionals, wherever you are, we want to talk.
New personal trainers leave their qualification knowing how to coach. Most don't leave knowing how to get clients. The business module of a fitness qualification is the right place to fix that — and fitweb is the tool.
We're looking for partnerships with course providers and education institutions to integrate fitweb directly into their qualification pathway. The vision: by graduation day, every student has a live, professional website — built as part of their coursework, ready to generate leads the moment they start practising.
For providers of the entry-level qualifications that launch a PT's career, this is a meaningful graduate outcome: not just a certificate, but a working practice from day one. And graduates who can actually generate clients are far more likely to build a lasting career — a stronger outcome for your students, and a real differentiator for your course. If you're building a programme with this kind of ambition, we'd like to talk.
Talk to us about your programmeStudent begins their fitness qualification, including the business module.
As part of coursework, the student builds their fitweb site — their niche, their story, their services, a working lead form.
They walk away with their qualification and a live professional website.
Day one of their career, clients can find them. The attrition cycle starts to break.
When a great trainer can't get clients and leaves, their community loses more than a service. They lose a person who knew their history, their injuries, their goals. The cost of that attrition is real — and it's paid by the people those trainers were serving.
The skills that produce excellent coaches aren't the same skills that fill a schedule. Lead generation, digital presence, business credibility — a qualification introduces these principles, but turning them into a live, working practice is another thing entirely. fitweb handles that part — the practical application of the business principles their qualification teaches, without each student having to build it from scratch.
The REPs partnership is the start. Education providers, national registration bodies, international networks — the model works anywhere the fitness industry wants to go further for its professionals. This is a long-term commitment, not a product launch.
I became a personal trainer at 18, and learned fast that being a good coach wasn't enough to build a career. Nobody was handing me clients, so I up-skilled in web development and built my own lead-generation site. It worked. Over the next thirteen years I moved through every role the industry has — gym manager, operations and marketing director at a Canadian gym chain, COO and now CIO of ExerciseNZ. I still coach today.
Along the way, I watched the industry get overcharged by agencies that learned fitness from a discovery call — template sites sold as bespoke, $3,000–5,000 for a single page, thirty days of support with design changes excluded. Inefficiency or opportunism, it amounts to the same thing. Fitness operators deserve far better.
I built fitweb because I watched too many good trainers leave for the exact reasons I nearly did — not for lack of talent, but for lack of clients. The infrastructure to fix that finally exists.
The PT platform is the mission. The studio is the craft. fitweb builds bespoke, conversion-focused websites for every corner of the fitness industry — gyms, educators, consultants, industry bodies, and suppliers.
Conversion-focused builds for independents, studios, and large chains. Designed to bring the right members through the door.
Independents · Studios · ChainsSell your courses to the next generation of trainers. Credibility, trust, and conversions — built around how fitness education actually converts.
Course providers · Mentors · SpeakersPosition the expertise that wins the room. Authority, lead funnel, and credibility — built by someone who's been on both sides of the consulting table.
Business · Marketing · OperationsMember-facing platforms that match the mandate. Trusted at first look, functional on the second. We understand how the bodies operate — we've helped run one.
Associations · Registrations · CouncilsLook the part to the operators you supply. From equipment to software — positioned to win the attention of a discerning industry audience.
Equipment · Software · ApparelSend an enquiry and we'll come back with the right approach. A call comes after, if needed.
Send an enquiry
"Ben knows the industry. He didn't need to be briefed on who fitness operators are or how they think — he's one of them. The work reflected that from the first conversation."
"I went from no real online presence to enquiries coming in through my site. Bookings up, confidence up. Worth every dollar."
For gym owners, educators, consultants, industry bodies, suppliers, and PTs wanting a custom build — a clear four-stage process. PT platform sites follow their own onboarding flow at app.fitweb.io.
Timelines are indicative — simpler projects move faster. We'll give you an accurate picture on the discovery call.
We learn your business — your tools, your clients, your goals, and where you want to be in 12 months. We've done this for enough fitness operators to get to a useful brief fast.
30–60 minWe map your digital workflow, identify what to connect, replace, or build from scratch, and spec the project. You get a clear scope document before any work begins — no surprises on cost or timeline.
2–5 daysWe build and show you real work along the way — pages in a browser, not mockups in a design tool. Feedback is fast, iteration is in days. No waiting weeks to see anything.
1–4 weeksWe deploy, connect everything, test every flow, and make sure it's right before it goes live. After that — your call. We hand it over with a full walkthrough, or stay on and manage it for you.
Day oneIf your question isn't here, send it through and we'll either answer it or add it to this page.
Whether you're a PT claiming a site, a registration body exploring a partnership, or an education provider — tell us where you are and we'll come back to you within one business day.
