custom built

Built around your business.

No template. No predetermined stack. We start from your vision: connect to what you already use, replace what's holding you back, or build something that didn't exist. Then we hand it over, or stay on and run it for you.

Book a discovery call See who it's for

what we actually do

Not just a website. A digital system.

Most studios hand you a site and leave. We think about the whole picture: every tool in your workflow, every point where a potential client drops off, every hour you're spending on something a website could handle for you.

01

Connect what you have

Already running GymMaster, Calendly, Stripe, Xero, Trainerize, or a coaching platform? We build around them. Your existing tools, your brand, one seamless experience: no jarring redirects, no disconnected systems.

02

Replace what isn't working

Something in your stack is too expensive, too clunky, or just not built for how you work. We'll build a better version, designed exactly for your operation, and often save you a monthly SaaS fee in the process.

03

Reimagine the whole thing

You know where you want to go but not how to get there digitally. We'll map your entire workflow, identify what's slowing you down, and build the infrastructure (and the strategy) to get you there.

Have sites you love? Show us.

Send us three links. Tell us what you like about each one: the layout, the photography, the way the copy flows, how the booking works, the checkout experience. That's your brief.

We reverse-engineer the design language and energy of sites you admire and build something original with the same feel for your business. You never have to describe "vibe" to a designer who doesn't know your industry.

Start the conversation

who it's for

Every fitness business.

From a solo PT with a premium coaching brand to a national industry body, every segment has different tools, different workflows, different growth goals. Here's what we'd build for yours.

01
personal trainers
PT & online coaching

When your rates are premium, your site should be too.

  • Programme sales pages with Trainerize, PT Distinction, or TrueCoach embedded: seamless purchase experience on your brand
  • Discovery call funnels that qualify prospects before they book your time: an application step, not an open-access calendar
  • Lead magnets and automated email sequences that run while you're with clients
  • The design and copy that makes your rate feel like the obvious choice before they contact you
  • Multiple service pages for 1:1, online programmes, group training: each with its own conversion path
  • Kajabi or ConvertKit connected for course sales and list building

Trainerize · PT Distinction · TrueCoach · Calendly · Acuity · Kajabi · ConvertKit · Stripe

02
gym & studio owners
Gyms, studios & boutique facilities

Your management software runs your gym. Your website should fill it.

  • GymMaster, Glofox, Mindbody, or PushPress embedded on-brand: timetable, class booking, membership signup without the jarring redirect
  • Intro offer and free trial funnels built for conversion, not just information
  • Local SEO architecture that surfaces you when people search for a gym in your suburb
  • Multi-location structure as you grow: one coherent brand across multiple sites
  • Community content and coach profiles that give boutique studios the identity a big-box gym never can
  • Ezidebit or Stripe billing flows connected directly into your site

GymMaster · Glofox · Mindbody · PushPress · Wodify · Ezidebit · Mailchimp

03
fitness educators
Courses, qualifications & CPD

Your courses change careers. Your site should sell them.

  • Outcome-led course pages that sell transformation, not just curriculum and prerequisites
  • Payment plan calculators (weekly or fortnightly) so price doesn't lose the enrolment
  • Thinkific, Teachable, Kajabi, or Moodle connected into one seamless enrolment flow
  • CPD bundle sales, subscription models, and annual renewal flows
  • SEO structure built around the search terms prospective students actually use
  • ActiveCampaign or Mailchimp sequences that nurture leads through a longer decision cycle

Thinkific · Teachable · Kajabi · LearnWorlds · Moodle · Stripe · ActiveCampaign

04
fitness consultants
Consultants, coaches & strategists

Your expertise should be finding clients for you.

  • Authority-first design: case studies, quantified outcomes, media mentions: proof positioned before they contact you
  • Application-gated discovery calls: a qualification step before the calendar, so you only talk to the right people
  • Lead magnets and email capture connected to HubSpot or ActiveCampaign: a pipeline that builds itself
  • Long-form sales pages for group programmes, masterminds, and retainer engagements
  • Thought leadership architecture: articles, frameworks, and resources that compound over time
  • ScoreApp or Typeform assessments that qualify and convert simultaneously

HubSpot · Pipedrive · Calendly · ActiveCampaign · ScoreApp · Stripe · Xero

05
industry bodies & associations
Member organisations & registries

Your members deserve a digital experience as professional as the standards you set.

  • Public marketing site and member portal that feel like one coherent brand, not two tools bolted together
  • Professional directories (find a PT, find a gym) that actually work on mobile and build trust with the public
  • Event registration connected to Humanitix or your own platform: no brand-breaking redirects to generic ticketing pages
  • CPD resource libraries, advocacy content, policy hubs, and governance documentation, all findable
  • Member renewal flows, registration pathways, and automated reminders that reduce admin overhead
  • Windcave payment processing for NZ-based organisations

Humanitix · Windcave · Wild Apricot · Member Jungle · Glue Up · Mailchimp

06
fitness industry suppliers
Equipment, nutrition & trade suppliers

You sell to gyms. Your site should speak to the people who run them.

  • Separated B2B and B2C pathways: trade pricing, quote requests, and account terms for commercial buyers, clean retail checkout for everyone else
  • Installation galleries and case studies that speak directly to facility managers making capital decisions
  • Shopify, WooCommerce, or a custom catalogue connected to Xero for NZ accounting
  • Commercial lead capture: quote builders, showroom booking, spec sheet libraries
  • SEO structured around commercial buying intent: "commercial gym equipment NZ" is largely uncontested
  • Starshipit or Easypost connected for streamlined fulfilment on retail orders

Shopify · WooCommerce · Xero · MYOB · Stripe · Klaviyo · Starshipit

how we work together

Managed or handed over. Your call.

We build either way. The difference is what happens after launch, and you can always change your mind later.

Fully managed

We're your digital team.

You focus on running your business. We handle everything digital: updates, new pages, design tweaks, integrations with tools you add to your stack. You email us, we make it happen.

  • Ongoing edits and content updates
  • New landing pages as your business grows
  • Performance monitoring and improvements
  • New integrations as your stack evolves
  • Strategy input when direction changes
  • Fixed monthly retainer: clear scope, no surprises
Handed over

We build it. You own it.

We build exactly what you need, walk you through how it works, and hand everything over. Source files, access, documentation: all yours. If you need us again later, we're here.

  • Complete source files and documentation
  • Full access to all accounts and platforms
  • Handover walkthrough so you know everything
  • No lock-in: manage it yourself or pass it to anyone
  • On-call support available if needed later
  • One-time build fee: no ongoing commitment

the process

From conversation to live.

No agency fog. No six-week brief process before a line of code is written. We move quickly and show you real work early.

01
Discovery call

We learn your business: your tools, your clients, your goals, where you want to be in 12 months. We come prepared with questions. You come with links to sites you like and a clear problem to solve.

30–60 min
02
Strategy & brief

We map your digital workflow, identify what to connect, replace, or build from scratch, and spec the project. You get a clear scope document before any work begins: no surprises on cost or timeline.

2–5 days
03
Build

We build it and show you along the way. You see real pages in a browser, not mockups in a design tool. Feedback is fast. We iterate in days, not weeks. No waterfall process where you wait three months to see anything.

1–4 weeks
04
Launch

We deploy, connect everything, test every flow, and make sure it's right before it goes live. Then: your call. Handover with a full walkthrough, or ongoing management: whatever fits your business.

Day one

pricing

Scoped to fit.

Every project is different. These are starting points: the discovery call is where we work out the real number. No surprises, no hourly billing, no scope creep without a conversation first.

Bespoke build

From $1,500

Full custom design and build from scratch

For every segment: gym owners, educators, consultants, industry bodies, suppliers, and PTs who want something genuinely unique. Scoped to your business, built around your tools and goals.

PT upgrade

From $500

Add-on for REPs or Direct Starter members

Already on the fitweb platform? Custom Built sits on top of your existing foundation. You're only paying for what's new. The platform work is already done.

Fully managed

By scope

Monthly retainer · clear deliverables

Ongoing management, updates, new pages, and integrations. Scoped at the start of the engagement. You always know exactly what's included and what it costs.

All prices NZD + GST · ExerciseNZ members get 20% off bespoke projects · Discovery call is always the first step · No contracts on managed retainers

questions

Common questions answered.

Anything else, email hello@fitweb.io and we'll come back to you directly.

No. Custom Built works either way. If you're already on the platform (REPs or Direct Starter), we build on top of your existing foundation, which reduces the cost. If you're starting fresh, the standalone option bundles the platform in. Either way, the discovery call is where we figure out the right starting point.
Yes. If you have an existing site on Squarespace, Wix, WordPress, or anywhere else, we can migrate the content and rebuild it properly, or start fresh if what you have isn't worth keeping. We'll advise honestly in the discovery call on which approach makes more sense.
Typically 1–4 weeks from brief sign-off to launch, depending on scope. A single-page PT site with a few integrations is closer to 1–2 weeks. A multi-page site for a gym group with booking integration, local SEO, and content migration is closer to 3–4 weeks. We'll give you a clear timeline before work begins.
It depends on the scope we agree, which is why the retainer is priced individually. Generally it covers ongoing edits and content updates, new landing pages as your business grows, integrations with new tools you add, and strategy input when direction changes. You tell us what you need, we tell you if it's in scope or requires a separate conversation. No surprises.
Yes. We've worked as the design and strategy layer while a technical team handles the build, and vice versa. We're pragmatic about collaboration: the goal is a great result for your business, not protecting our corner of the project.

Let's talk about your business.

The discovery call is free, no-obligation, and the most useful 30 minutes you'll spend on your digital presence this year. Come with links to sites you like and a clear problem to solve. We'll take it from there.

Book a discovery call

hello@fitweb.io · we'll come back within one business day